Customer Reactivation Series

All automation features
What is Customer Reactivation Series?
A series of three automated emails that are sent to your recently inactive customers to remind them about your brand and encourage them to purchase. These emails usually use incentives - free shipping, personal discounts, etc. In most cases, the message in this email is: "We miss you, come back."
How does it work?
In setting up this workflow, you define the number of days before the customer needs to be Reactivated. Usually Reactivation emails are sent 30-90 days after the last purchase, but no later than 180 days after. Unless the buying cycle is longer, Reactivation emails are sent later. Once your customer makes a purchase, the series stops.
Customer makes
a purchase
Email No. 1 is sent if a
customer hasn't purchased
anything in set amount
of days
Email No. 2 is sent if a
customer hasn't purchased
anything in set amount
of days
Email No. 3 is sent if a
customer hasn't purchased
anything in set amount
of days
What are the benefits?
  • With Reactivation emails you remind your customer about yourself and show him/her that you know about their existence.
  • This email, as well as the subject line, differs from the promotional campaigns, thereby attracting the customer's attention and boosting the open and click rates.
  • By sending a series of different Reactivation emails, you can experiment on what incentives best help to win back customers.
How can I achieve better results?
Inactive customers make up 25-60% of the contact lists of Ecommerce companies. It is wise to consider sending them Reactivation campaigns in a series to win back their attention. Email marketers agree that the best performing email subject lines contain "Miss you" + special offer.

Inside the email you should mention new collections and new changes that have been made lately. Target customers' FOMO (fear of missing out something). Also, consider including an incentive to buy - it is one of the most important parts of Reactivation emails.