Marketing Stats

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Email Marketing Metrics For eCommerce. The Beginner’s Guide

June 20, 2017 Guest Post Guest Post

Who would’ve imagined that when you first opened an eCommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.

However, if you want to take your eCommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more

Customer Reactivation Marketing: Why and How to Do It

June 2, 2017 Guest Post Guest Post

“Every customer matters to us” is a common statement for all marketers. It’s not only a dull phrase but also a working principle for most marketers. Still, many customers don’t feel that they are valuable and believe that they are just a number in a Customer Relationship Management (CRM) system. The marketers are frustrated that they don’t get the expected results when doing everything possible to foster a relationship with their customers. On the other hand, customers believe that marketers tricked them into buying a product or service and don’t listen to their concerns. Who is the liar and who speaks the truth? Read more

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10 Ecommerce Benchmarks You Need to Know to Run Your Business

May 16, 2017 Guest Post Guest Post

It happens all the time in ecommerce. You sit in front of the screen with Google Analytics open, feeling adrift in a sea of numbers, not knowing how to interpret them in a clear, actionable way. It’s surprisingly difficult, despite the amount of available data, to draw objective conclusions from all of these metrics. And yet the survival of your business depends on good decisions based on your interpretation of this data.

Many companies fail because they’re working diligently on the wrong things, not because they lack effort or good products. But plain analytics numbers are of surprisingly little help. You have to know how to interpret the numbers so you can take the right actions to grow your business. Read more

SUMMARY

Summary of State Email Report 2017 by Litmus

A few weeks ago a leading figure in email world – Litmus – published its yearly State Email Report 2017. This huge comprehensive report reveals latest trends, changes in email policy and other important information that email marketers must know.

However, Litmus keeps a high professional level and though the language they use is simple, some technical information is difficult to understand for non-tech readers. That’s why we are providing you with a summary of the State Email Marketing Report 2017 with the most important things you cannot miss out. Read more

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Using Video in Email Marketing Can Double Your Customer Engagement

“An interactive content” have become buzz words in recent years. Ad agencies and marketing teams are looking for innovative solutions every day. Although, using videos in the newsletters will not surprise anyone, still there are thousands of online stores that haven’t tried it and are not yet reaping the fruits of their labor.

Recently I have analyzed how an interactive Scratch Card element influences the email campaign performance. There are clients that improved their click rates two, three, and even four times! Let’s see how videos in the emails can affect your overall newsletter performance. Read more

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How to Improve Low Email Engagement Rates [Soundest Email Lab]

A lot of marketing specialists, including us, encourage young online businesses to start sending promotional email campaigns to their customers to significantly increase their revenue – and this is true, if the plan of action goes smoothly. But what if your email marketing results do not reflect the energy and effort invested?

In the recent Soundest Email Lab, we tried to help our clients with email campaign performance. We worked to improve the open and click rates of their email campaigns, and we are happy that these actions have positive results. Read more

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5 Interactive Newsletter Examples: Boost Your Click Rates at Least 2X

In recent years, marketers and media professionals have talked a lot about interactive content online. Businesses have invested in rich-media banners, quizzes, social media content, etc. According to Adform, rich media delivers a 6.6X higher engagement rate than standard ad banners.

Though email has more limits than HTML5 and the web ─ and many things are impossible to develop inside email because of the different parameters ─ the email marketing industry is looking for solutions. For example, adding videos or animated gifs could make your messages more interactive. Read more

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