8 Basic UX Rules For Your Online Store

April 26, 2017 Guest Post Guest Post

I’m confident your online store features a great selection of high-quality, trusted products. I’m sure you offer those incredible products at a reasonable price. Maybe you even ship to the buyer faster than anyone else, all while providing excellent customer service.

But none of that matters if your customers can’t use your online store, or if they don’t have a seamless, simple, and meaningful experience when interacting with your e-commerce site. Read more


What’s Next on Soundest: Feature Roadmap 2017

As you may have already noticed, Soundest kicked off this year ambitiously! Every month, we introduce a bunch of new features to our clients. We are glad that you have provided us with feedback about the features you need, and we want to keep you updated about our future plans. We are launching a special page with our roadmap and want you to know what exciting features are foreseen for this year.

Since the very beginning, in 2014, Soundest has strictly focused on the needs of small ecommerce businesses, and we are proud of our achievements in helping them successfully rise to where they are today! Read more


Summary of State Email Report 2017 by Litmus

A few weeks ago a leading figure in email world – Litmus – published its yearly State Email Report 2017. This huge comprehensive report reveals latest trends, changes in email policy and other important information that email marketers must know.

However, Litmus keeps a high professional level and though the language they use is simple, some technical information is difficult to understand for non-tech readers. That’s why we are providing you with a summary of the State Email Marketing Report 2017 with the most important things you cannot miss out. Read more


Ecommerce Email Marketing Guide for Small Businesses

Soundest has just launched “A Guide to Ecommerce Email Marketing for Small Businesses“. This comprehensive publication covers all the parts of promotional newsletters, the best time for them, introduction to email automation and many other must-know things for small online business owners.

Guide material is mainly based on Soundest experience and primary data from our customers, Email Lab experiments. However, we have invited to contribute a few competent authors – Grant Thomas, marketing manager and strategist of driving and converting website traffic at Justuno and Sujan Patel, growth & content marketer and co-founder of Mailshake & Web Profits. So big thanks to them! Read more


Using Video in Email Marketing Can Double Your Customer Engagement

“An interactive content” have become buzz words in recent years. Ad agencies and marketing teams are looking for innovative solutions every day. Although, using videos in the newsletters will not surprise anyone, still there are thousands of online stores that haven’t tried it and are not yet reaping the fruits of their labor.

Recently I have analyzed how an interactive Scratch Card element influences the email campaign performance. There are clients that improved their click rates two, three, and even four times! Let’s see how videos in the emails can affect your overall newsletter performance. Read more