Marketing tips

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Google Mobile Friendly Popups: 3 Ways to Avoid Losing Mobile Rankings

In January 2017, Google changed its policy regarding website popups to improve the mobile browsing experience. Results in mobile Google search haven’t changed dramatically. Yet. But you should not wait to make changes—otherwise, your hard work climbing up to Google’s first page will turn to ashes. Here are some actions you can take right away to avoid this.
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Customer Reactivation Marketing: Why and How to Do It

June 2, 2017 Guest Post Guest Post

“Every customer matters to us” is a common statement for all marketers. It’s not only a dull phrase but also a working principle for most marketers. Still, many customers don’t feel that they are valuable and believe that they are just a number in a Customer Relationship Management (CRM) system. The marketers are frustrated that they don’t get the expected results when doing everything possible to foster a relationship with their customers. On the other hand, customers believe that marketers tricked them into buying a product or service and don’t listen to their concerns. Who is the liar and who speaks the truth? Read more

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20 Exit-Intent Popup Examples for Small Online Businesses

In a Soundest Email Lab experiment, exit-intent popups resulted in a 19.03% conversion rate. Almost one-fifth of all new subscribers converted into the customers with a single popup! Sounds cool, doesn’t it?

The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal. Our experiments show that an exit-intent popup converts new subscribers into customers more effectively than a popup that appears immediately you enter the store. So this smart ecommerce solution might come in handy when you’re growing ecommerce sales as well as your email list. Read more

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8 Basic UX Rules For Your Online Store

April 26, 2017 Guest Post Guest Post

I’m confident your online store features a great selection of high-quality, trusted products. I’m sure you offer those incredible products at a reasonable price. Maybe you even ship to the buyer faster than anyone else, all while providing excellent customer service.

But none of that matters if your customers can’t use your online store, or if they don’t have a seamless, simple, and meaningful experience when interacting with your e-commerce site. Read more

SUMMARY

Summary of State Email Report 2017 by Litmus

A few weeks ago a leading figure in email world – Litmus – published its yearly State Email Report 2017. This huge comprehensive report reveals latest trends, changes in email policy and other important information that email marketers must know.

However, Litmus keeps a high professional level and though the language they use is simple, some technical information is difficult to understand for non-tech readers. That’s why we are providing you with a summary of the State Email Marketing Report 2017 with the most important things you cannot miss out. Read more

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Ecommerce Email Marketing Guide for Small Businesses

Soundest has just launched “A Guide to Ecommerce Email Marketing for Small Businesses“. This comprehensive publication covers all the parts of promotional newsletters, the best time for them, introduction to email automation and many other must-know things for small online business owners.

Guide material is mainly based on Soundest experience and primary data from our customers, Email Lab experiments. However, we have invited to contribute a few competent authors – Grant Thomas, marketing manager and strategist of driving and converting website traffic at Justuno and Sujan Patel, growth & content marketer and co-founder of Mailshake & Web Profits. So big thanks to them! Read more

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Using Video in Email Marketing Can Double Your Customer Engagement

“An interactive content” have become buzz words in recent years. Ad agencies and marketing teams are looking for innovative solutions every day. Although, using videos in the newsletters will not surprise anyone, still there are thousands of online stores that haven’t tried it and are not yet reaping the fruits of their labor.

Recently I have analyzed how an interactive Scratch Card element influences the email campaign performance. There are clients that improved their click rates two, three, and even four times! Let’s see how videos in the emails can affect your overall newsletter performance. Read more

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