Articles written by Guest Post

ecommerce-email-marketing-metrics

Email Marketing Metrics For eCommerce. The Beginner’s Guide

June 20, 2017 Guest Post Guest Post

Who would’ve imagined that when you first opened an eCommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.

However, if you want to take your eCommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more

Customer Reactivation Marketing: Why and How to Do It

June 2, 2017 Guest Post Guest Post

“Every customer matters to us” is a common statement for all marketers. It’s not only a dull phrase but also a working principle for most marketers. Still, many customers don’t feel that they are valuable and believe that they are just a number in a Customer Relationship Management (CRM) system. The marketers are frustrated that they don’t get the expected results when doing everything possible to foster a relationship with their customers. On the other hand, customers believe that marketers tricked them into buying a product or service and don’t listen to their concerns. Who is the liar and who speaks the truth? Read more

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10 Ecommerce Benchmarks You Need to Know to Run Your Business

May 16, 2017 Guest Post Guest Post

It happens all the time in ecommerce. You sit in front of the screen with Google Analytics open, feeling adrift in a sea of numbers, not knowing how to interpret them in a clear, actionable way. It’s surprisingly difficult, despite the amount of available data, to draw objective conclusions from all of these metrics. And yet the survival of your business depends on good decisions based on your interpretation of this data.

Many companies fail because they’re working diligently on the wrong things, not because they lack effort or good products. But plain analytics numbers are of surprisingly little help. You have to know how to interpret the numbers so you can take the right actions to grow your business. Read more

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8 Basic UX Rules For Your Online Store

April 26, 2017 Guest Post Guest Post

I’m confident your online store features a great selection of high-quality, trusted products. I’m sure you offer those incredible products at a reasonable price. Maybe you even ship to the buyer faster than anyone else, all while providing excellent customer service.

But none of that matters if your customers can’t use your online store, or if they don’t have a seamless, simple, and meaningful experience when interacting with your e-commerce site. Read more

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How to Make Your Marketing Stand Out

January 4, 2017 Guest Post Guest Post

With the internet becoming as saturated as it is, it can be difficult to break through the noise. Therefore, you need to learn how to empower your marketing efforts by making them stand out from the rest of the crowd.

From scrutinizing the competition for new business opportunities to allowing your target consumers to get a glimpse behind your brand, it is imperative that you enhance your reputation in-order to be found competitive online. Read more

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How Your Email Marketing and SEO Go Hand-in-Hand

November 30, 2016 Guest Post Guest Post

As a small business just getting on its feet, you have a lot to tackle in terms of your priorities. On the one hand you need to get your website up and running, but you also have to consider the elements of your marketing like email and social media. It’s a lot to handle for sure, but what if you could connect some of them together?

Email marketing and SEO may seem like they couldn’t be further from each other, but the truth is that they have a lot in common. More than that, they also benefit each other in a number of ways that can save you time and earn larger returns on your investments. Let’s take a look at how you can combine these efforts today. Read more

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