6 Ideas for Spring Email Campaigns

By now we can all feel the gradual change in the seasons as the days begin to get longer. This is great news for retailers that sell shoes, clothing and house building materials! :) I will not be dishing out advice on how to sell hammers or nails but we can discuss selling shoes and apparel in spring email campaigns.

There are many different occasions in which to send a newsletter to your subscribers: the first day of spring, St. Patrick’s Day, Earth Day, International Women’s Day, etc.
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New Soundest Features Available in February

Perfection has no limits. That’s why Soundest has something new to introduce to you again! This time we put the focus on email design and email templates for the new Campaign Editor we introduced at the end of last year. Also, we’ve made significant improvements to the user experience on Shopify. In addition, Soundest is now available for Bigcommerce Stencil users, etc. So take a quick look at what we’ve done. Read more


How to Improve Low Email Engagement Rates [Soundest Email Lab]

A lot of marketing specialists, including us, encourage young online businesses to start sending promotional email campaigns to their customers to significantly increase their revenue – and this is true, if the plan of action goes smoothly. But what if your email marketing results do not reflect the energy and effort invested?

In the recent Soundest Email Lab, we tried to help our clients with email campaign performance. We worked to improve the open and click rates of their email campaigns, and we are happy that these actions have positive results. Read more


Google Strikes Again: Will Punish Online Stores with Pop-ups

It seems that the new year has started with storms in the retailers’ world. As Google promised last year, from January 10, 2017, it will start applying improvements to the mobile browsing experience. Since pop-ups provide a poorer experience to users by being interstitials in accessing the content immediately, they will be tackled and websites with pop-ups “may not rank as highly” in mobile search results.

Without a doubt, everyone is happy about getting a better browsing experience. But what about building email lists and signup forms? Should online retailers remove all of these from their sites? Read more


How to Make Your Marketing Stand Out

January 4, 2017 Guest Post Guest Post

With the internet becoming as saturated as it is, it can be difficult to break through the noise. Therefore, you need to learn how to empower your marketing efforts by making them stand out from the rest of the crowd.

From scrutinizing the competition for new business opportunities to allowing your target consumers to get a glimpse behind your brand, it is imperative that you enhance your reputation in-order to be found competitive online. Read more