Who would’ve imagined that when you first opened an eCommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.
However, if you want to take your eCommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more
In January 2017, Google changed its policy regarding website popups to improve the mobile browsing experience. Results in mobile Google search haven’t changed dramatically. Yet. But you should not wait to make changes—otherwise, your hard work climbing up to Google’s first page will turn to ashes. Here are some actions you can take right away to avoid this.
“Every customer matters to us” is a common statement for all marketers. It’s not only a dull phrase but also a working principle for most marketers. Still, many customers don’t feel that they are valuable and believe that they are just a number in a Customer Relationship Management (CRM) system. The marketers are frustrated that they don’t get the expected results when doing everything possible to foster a relationship with their customers. On the other hand, customers believe that marketers tricked them into buying a product or service and don’t listen to their concerns. Who is the liar and who speaks the truth? Read more
Today is a big day for the Soundest clients who are willing to boost their email list building. A new, interactive, and trendy signup form – a Wheel of Fortune – is here!
Starting from today, at no extra costs, premium plan and 14-day trial users can add this form to their ecommerce stores. A Wheel of Fortune is compatible with popups and signup boxes, so the combination of several forms can be used on each store. Adding gamification and an innovative approach will boost your email list significantly! Read more
It happens all the time in ecommerce. You sit in front of the screen with Google Analytics open, feeling adrift in a sea of numbers, not knowing how to interpret them in a clear, actionable way. It’s surprisingly difficult, despite the amount of available data, to draw objective conclusions from all of these metrics. And yet the survival of your business depends on good decisions based on your interpretation of this data.
Many companies fail because they’re working diligently on the wrong things, not because they lack effort or good products. But plain analytics numbers are of surprisingly little help. You have to know how to interpret the numbers so you can take the right actions to grow your business. Read more
In a Soundest Email Lab experiment, exit-intent popups resulted in a 19.03% conversion rate. Almost one-fifth of all new subscribers converted into the customers with a single popup! Sounds cool, doesn’t it?
The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal. Our experiments show that an exit-intent popup converts new subscribers into customers more effectively than a popup that appears immediately you enter the store. So this smart ecommerce solution might come in handy when you’re growing ecommerce sales as well as your email list. Read more