10 Ecommerce Benchmarks You Need to Know to Run Your Business

May 16, 2017 Guest Post Guest Post

It happens all the time in ecommerce. You sit in front of the screen with Google Analytics open, feeling adrift in a sea of numbers, not knowing how to interpret them in a clear, actionable way. It’s surprisingly difficult, despite the amount of available data, to draw objective conclusions from all of these metrics. And yet the survival of your business depends on good decisions based on your interpretation of this data.

Many companies fail because they’re working diligently on the wrong things, not because they lack effort or good products. But plain analytics numbers are of surprisingly little help. You have to know how to interpret the numbers so you can take the right actions to grow your business. Read more


20 Exit-Intent Popup Examples for Small Online Businesses

In a Soundest Email Lab experiment, exit-intent popups resulted in a 19.03% conversion rate. Almost one-fifth of all new subscribers converted into the customers with a single popup! Sounds cool, doesn’t it?

The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal. Our experiments show that an exit-intent popup converts new subscribers into customers more effectively than a popup that appears immediately you enter the store. So this smart ecommerce solution might come in handy when you’re growing ecommerce sales as well as your email list. Read more


8 Basic UX Rules For Your Online Store

April 26, 2017 Guest Post Guest Post

I’m confident your online store features a great selection of high-quality, trusted products. I’m sure you offer those incredible products at a reasonable price. Maybe you even ship to the buyer faster than anyone else, all while providing excellent customer service.

But none of that matters if your customers can’t use your online store, or if they don’t have a seamless, simple, and meaningful experience when interacting with your e-commerce site. Read more


What’s Next on Soundest: Feature Roadmap 2017

As you may have already noticed, Soundest kicked off this year ambitiously! Every month, we introduce a bunch of new features to our clients. We are glad that you have provided us with feedback about the features you need, and we want to keep you updated about our future plans. We are launching a special page with our roadmap and want you to know what exciting features are foreseen for this year.

Since the very beginning, in 2014, Soundest has strictly focused on the needs of small ecommerce businesses, and we are proud of our achievements in helping them successfully rise to where they are today! Read more


Summary of State Email Report 2017 by Litmus

A few weeks ago a leading figure in email world – Litmus – published its yearly State Email Report 2017. This huge comprehensive report reveals latest trends, changes in email policy and other important information that email marketers must know.

However, Litmus keeps a high professional level and though the language they use is simple, some technical information is difficult to understand for non-tech readers. That’s why we are providing you with a summary of the State Email Marketing Report 2017 with the most important things you cannot miss out. Read more